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Women in Research (WiRE) Event Recap
On Wednesday, November 18th, The Garage Group (represented by Ann Thompson) had the pleasure of speaking on a panel at the WiRE (Women in Research) event in downtown Chicago. On a panel alongside...
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5 Ways to Foster a More Innovative Work Culture
With the arrival of a new year, many of us are reflecting on what we’ve accomplished over the past 365 days, both personally and professionally. What went right? What went wrong? How can we improve...
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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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5 Corporates Borrowing from The Startup Playbook
Startup companies have flooded the market with work processes that happen faster, better utilize technology and place ideas in consumers’ hands more frequently during the innovation cycle. The line...
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Pokemontrepreneurship: 5 Innovation Lessons from the Wild Success of Pokemon GO
Unless you’ve been avoiding the internet and all other news outlets for the past couple of weeks, you’ve probably heard about Pokemon GO, the instantly viral mobile app sensation that has spread...
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5 Ways to Break Through to Bigger Ideas
Breaking through to bigger ideas can only happen when we examine problems with a fresh perspective. Too often, brands stay within the safe walls of their go-to ideas and processes, leaving valuable...
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